AGILITY IN MARKETING: A BIBLIOMETRIC ANALYSIS

Research on agility in marketing has been shaped by a great number of articles published recent decades. My research contributes to the literature examining basis different intellectual frameworks and identifying relevant references, authors, topics, journals for matter. With this focus, I used bibliometric techniques investigate over 1,200 between 1992 2022. regarded publication periods that progression subject. Results show there are 75 publications. Those could be divided into three streams. The first stream considers agile supply chains, second IT infrastructure improve enterprise agility, third organizational general. applied historical perspective, identified social, intellectual, conceptual structure research.